In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans.
Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A relevant and timely scholarly resource, this publication is of use to business professionals, researchers, academicians, and graduate students aiming to stay ahead of the latest theories, research, and strategic models for business success during difficult economic times.
NOTE: The product only includes the ebook Strategic Marketing in Fragile Economic Conditions in PDF. No access codes are included.
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