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Retailing Management (9th Edition) - eBook

Retailing Management (9th Edition) – eBook

eBook details

  • Author: Michael Levy, Barton A Weitz, Dhruv Grewal
  • File Size: 95 MB
  • Format: PDF
  • Length: 670 pages
  • Publisher: McGraw Hill Higher Education; 9th edition
  • Publication Date: November 15, 2013
  • Language: English
  • ASIN: B00I51KMS6
  • ISBN-10: 007802899X, 1259060667
  • ISBN-13: 9780078028991, 9781259060663

Original price was: $83.70.Current price is: $24.99.

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Author(s)

Barton A Weitz

Dhruv Grewal

Dhruv Grewal

Dr. Dhruv Grewal (Ph.D. from Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His teaching and research interests focus on direct marketing/e-business, global marketing, retailing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-6 marketing journals during the 1991-1998 period and again for the 2000-2007 period. He has published over 110 articles in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science, as well as many other journals. He was awarded the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010, 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the . He is a “Distinguished Fellow” of the Academy of Marketing Science.

Grewal has taught executive seminars/courses and/or worked on research projects with numerous firms, such as ExxonMobil, Motorola, Dell, IRI, Radio Shack, Telcordia, TJX, Khimetriks, Profit-Logic, Monsanto, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Nextel, McKinsey, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms. He has also taught seminars in Europe, USA and Asia.

Michael Levy

Michael Levy

Professor Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. Dr. Levy earned a PhD in business administration from The Ohio State University and his undergraduate and graduate degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as chair andprofessor. Dr. Levy has published over fifty articles in leading marketing and logistics journals and currently serves on the editorial review board of the Journal of the Academy of Marketing Science, ECR Journal, Journal of Retailing, International Journal of Logistics Management, International Journal of Logistics and Materials Management, and European Business Review.

Retailing Management 9th edition (PDF) ebook places critical and practical emphasis on 5 new exciting developments in retailing’s global, high tech, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with smartphones and social media, (3) using mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Home Depot, Wal-Mart, Starbucks, Kroger, and Amazon, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in every chapter and the addition of Connect with SmartBook help Retailing Management 9e maintain and grow as the market’s leading Retailing franchise.

P.S Contact us if you want the instructor resources (like test bank etc) for Levy’s Retailing Management 9th edition

NOTE: This sale only includes the PDF of Retailing Management 9e. No access codes included.

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