Above the Fold, Understanding the Principles of Successful Web Site Design (Revised Edition) – eBook

Above the Fold (PDF) is an ebook about the fundamentals of clear graphic communication within the context of Web design. The ebook has 3 sections, which follow the cycle of a typical Web project:

• PLAN
  Section 1 focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
• DESIGN
  The 2nd section of Above the Fold (PDF) explores the enduring principles of designing and the nuances that are specific to the field of Web design.
• OPTIMIZE
  Finally, we close the loop and discover ways to enable your client to maximize the investment they have made in their Web site with analytics and marketing.