In an age of big data and data analytics, how can managers make decisions based on almost indefinite information, not to mention hiring and retaining individuals with the needed data analytics skills? Essentials of Business Research Methods, 4th Edition, (PDF) explains research methods and analytical techniques for people who aren’t data scientists.
The authors provide a straightforward, hands-on approach to the essential managerial process of gathering and using data to make timely and relevant business decisions. They include critical topics, like the increasing role of online research, privacy matters, data analytics, ethical issues, customer relationship management, how to conduct information-gathering activities more effectively in a swiftly changing business environment, and more. This is also the only ebook that includes a chapter on qualitative data analysis. The coverage of quantitative data analysis is more thorough and much easier to understand than in other texts.
A realistic continuing case used throughout the ebook applied research examples, and ethical dilemma mini cases allow upper-level undergraduate and postgraduate students to see how business research information is used in the real world.
This inclusive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.
NOTE: The product only includes the ebook, Essentials of Business Research Methods 4th Edition in PDF. No access codes are included.
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