Author(s)
Linda D. Ferrell
Dr. Linda Ferrell, M.D. is a Professor of Pathology, a liver pathologist, Vice Chair of Clinical Services, and Director of Surgical Pathology at UCSF. Linda specializes in the diagnosis of liver disorders such as cirrhosis, benign liver tumors, hepatitis B, hepatitis C, vascular lesions, metastatic cancer to the liver, hepatocellular carcinoma, nonalcoholic fatty liver disease (NAFLD), liver transplantation, and nonalcoholic steatohepatitis (NASH).
O.C. Ferrell
Dr. O.C. Ferrell is a Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Tampa, Texas A&M University, University of Memphis, Illinois State University, and Southern Illinois University, as well as visiting positions at University of Michigan (Ann Arbor), University of Wisconsin (Madison), Queen's University (Ontario, Canada), and University of Hannover (Germany). He has served as a faculty member for the Master's Degree Program in Marketing at Thammasat University (Bangkok, Thailand).
Professor Ferrell got his MBA and BA from Florida State University and his Ph.D. from Louisiana State University. His research interests and teaching include corporate citizenship, business ethics, and marketing. He is widely recognized as a leading scholar in business. His articles have appeared in the Journal of Business Ethics, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Marketing, and others.
His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading textbook in this field. He has also co-authored numerous textbooks for management, marketing, and other business courses, as well as a trade book on business ethics.
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