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Marketing: The Core (7th Edition) - eBook

Marketing: The Core (7th Edition) – eBook

eBook details

  • Authors: Roger A. Kerin, Steven William Hartley
  • File Size: 83 MB
  • Format: PDF
  • Length: 608 Pages
  • Publisher: McGraw-Hill Higher Education; 7th edition
  • Publication Date: January 26, 2017
  • Language: English
  • ASIN: B01MSDV9MT
  • ISBN-10: 1259712362, 1259899322, 1260152138, 1260631168
  • ISBN-13: 9781259712364, 9781259899324, 9781260152135, 9781260631166

Newer edition available. See below

Original price was: $79.56.Current price is: $24.99.

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Author(s)

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging real people making real marketing decisions. The author team’s accessible, informal writing style and active learning approach will involve students, while exercises, vivid cases, and testimonials featuring a number of businesses, marketing professionals, and entrepreneurs assist students to personalize marketing and recognize possible career interests. New to the Seventh Edition contains analytics and marketing plan exercises in Connect. Contact your representative for a complete list of Connect (not included in this sale) content.

A newer edition is also available. See related ebooks below

P.S. Contact us if you want Marketing: The Core 7e TestBank, or other instructor resources.

NOTE: The product only includes Marketing: The Core, 7th Edition in PDF. No access codes are included.

 

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