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Strategic Market Management (11th Edition) - eBook

Strategic Market Management (11th Edition) – eBook

eBook Details

  • Authors: David A. Aaker, Christine Moorman
  • File Size: 5 MB
  • Format: PDF
  • Length: 395 pages
  • Publisher: Wiley; 11th edition
  • Publication Date: August 29, 2017
  • Language: English
  • ASIN: B0785W5L6V
  • ISBN-10: 1119392225
  • ISBN-13: 9781119392224, 9781119392200

Original price was: $72.00.Current price is: $24.99.

SKU: strategic-market-management-11th-edition-ebook Categories: , , , , Tags: ,

Author(s)

Christine Moorman

David A. Aaker

Moorman and Aaker’s Strategic Market Management, 11th Edition, (PDF) helps managers recognize, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The ebook provides decision-makers with concepts, methods, and procedures by which they can enhance the quality of their strategic decision-making.

The revised 11th Edition provides management students in strategic marketing, policy, planning, and entrepreneurship courses with the critical skills and knowledge for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Additional ISBNs: 978-1119392224, 1119392209, 978-1119392200

NOTE: The product only includes the ebook Strategic Market Management, 11th Edition in PDF. No access codes are included.

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