Technology Entrepreneurship: Taking Innovation to the Marketplace (3rd Edition) – eBook

Author(s)

Michael A. Lechter

Robert D. Hisrich

Dr. Robert D. Hisrich is the Director of the Walker Center for Global Entrepreneurship at Thunderbird and the Garvin Professor of Global Entrepreneurship. Hisrich is also president of H&B Associates, a marketing and management consulting firm he has founded.

Robert (Bob) received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from the University of Miskolc (Hungary) and Chuvash State University (Russia). Before joining Thunderbird, Bob held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. He was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Robert has held visiting professorships at: the Technical University of Vienna (Austria); the University of Ljubljana (Slovenia); the Queensland University of Technology (Australia); The University of Puerto Rico; the University of Limerick (Ireland); and the Massachusetts Institute of Technology (MIT).

He has authored or co-authored over 25 books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into 9 languages), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Bob has written over 300 articles on international business management, entrepreneurship, and venture capital, which have appeared in such journals as California Management Review, The Academy of Management Review, Journal of Business Venturing, Sloan Management Review, Columbia Journal of World Business, and Small Business Economics. 

Thomas N. Duening